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I’ve been reinventing a business plan that I wrote last year for a natural skin care box subscription idea. Luckily the framework is the same, but now instead of a subscription box, the plan has shifted to creating my own line of products. It’s such a simple idea yet there is so much planning to do.

Last week I felt overwhelmed and not sure if I could actually create a unique product line; something that hasn’t been totally done before, something with my own voice to it. In an attempt to stir up the creative juices in my brain I made a little moodboard.

Perhaps what I want my brand to feel like will guide how I craft my products. As I look at my moodboard a sense of elegent bohemian comes to mind. I don’t even know if those two styles mash together, but maybe this could be part of my innovation.